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Mobile Game Personas
Everyday User

James Graham
James is an
administrative assistant at a local advertising agency in downtown
Chicago. He is 33 years old and content living in his apartment
north of the city, next to the lake. James has grown up and lived in
Chicago for his whole life. He attended a small community college
in the city for two years and then decided to pursue his dream as a
stand up comedian ever since. He auditioned for a few shows in the
first few years after he left school, but since has done very little,
except watching a lot of comedy films and TV shows.
James lives with his
friend and roommate Sergio. Sergio is a waiter at a local 4 star
restaurant. James met Sergio 8 years ago, when Sergio had just moved
to Chicago from Colorado. During the day Sergio has decided to return
to school to take a course in Web programming. Seeing as they are both bachelors, he and
James hang out a lot together and enjoy watching movies and making
their own commentaries on political shows. They often put their own
words to muted television interviews. James makes Sergio laugh a
lot.
James is content with
his position as an administrative assistant. In his opinion, he
makes good money and is able to go out and spend time with his
friends, as well as explore his comedy aspirations. James has a very
close group of friends, many of whom he as grown up with or known for
years. They all have good jobs and make good money, but after their
8 hour days, they go home and spend time with one another. They very
seldom work overtime.
While at work, James
has a lot of extra time on his hands. This is one aspect of the job
that he really enjoys. He is able to browse the web and join in
online communities. He likes to blog, especially about political
affairs in a satirical way. He loves to play SIMS. He used to play
at work, but noticed that he would get involved for hours at a time
and would get behind in his work. He now plays when he gets home
from work. He usually plays for a few hours, and when Sergio returns
home around 10 o’clock, James is excited to show Sergio the new
and interesting happenings of the day.
He takes the L
(elevated subway) to work everyday and passes the time by reading.
On occasion he has forgotten his book, so instead of reading he
played Snake on his mobile phone. He thought it was really fun at
first, but quickly got bored with it. The next time he left his
book, he tried downloading bowling. He liked it more, but always
wished there was a game that he could play that involved another
player and was a little more exciting.
James’ contract
for his cell phone has recently expired, so he went to the AT&T
store to renew the contract. In the process the salesman asked if he
would like to try a new camera phone. He likes new toys to play
with, so he thought….”why not”, additionally he
seems to have remembered one of his friends mentioning a new cell
phone game that involved pictures. He is excited as he realizes that
he may no longer have to play bowling when he doesn’t bring his
book and that he may be able to enhance his blog entries with photos.
It’s a clincher, he’ll pay the extra $50.
Next weekend James sees
his friend at a party. James is snapping pictures with his phone.
His friend notices that he’s got a new phone and approaches
James.
“Hey do you want
to play that new game I was telling you about?”
“Sure.”
James, says “That was totally part of the reason I got this
thing… it rocks.”
“Wait till you
play the game!”
On Monday, James’
friend sends him an invitation to play in the new game. James
receives it and excited to begin to play.
Goals:
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Task
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Frequency
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Importance
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Details
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Download and Install Game
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Rarely
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High
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Create Profile
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Rarely
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High
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Input Profile
Name
Establish
Password
Update Profile Details
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View Activities(quests)
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Often
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High
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Open Game on
phone
View Activity List
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Choose and Complete Verifying Activity
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Often
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High
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Select a
Verifying Activity
Verify picture
completed photo challenge (quest)
Submit answer
Activity is removed from list
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Choose and Complete Ranking Activity
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Often
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High
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Select Ranking
Activity
Rank another
players challenge in a defined range
Submit answer
Activity is
removed from list
Prove it generated (users may receive this
challenge if they meet prove it criteria)
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Choose and Complete Photo Challenge Activity
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Often
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High
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Select Photo
Challenge Activity
Take picture of
challenge
Submit picture
Photo Challenge removed from list
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Monitor Progress
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Sometimes
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Medium
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Browse Photos and Profiles
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Sometimes
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Medium
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Accept/ Decline Promotion
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Rarely
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Low
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Gathered enough
points (completed enough photo challenges) to proceed to next
level
Have suitable
reputation to warrant promotion
Receive a
message to ask if player would like to be promoted
Accept or Decline Promotion
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Create Photo Challenge
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Often
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High
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Select option
to create photo challenge (not in activity list)
Enter photo
challenge name
Enter photo
challenge description (including hierarchical annotation)
Assign or not
assign group to complete photo challenge
Submit photo challenge
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Create Groups and Invite Players to Join a
Group
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Sometimes
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Medium
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Select option
to create a new group
Name new group
Select players
to invite to group
Email is automatically sent to players
inviting them to join group
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Join Group
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Sometimes
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Medium
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Browse groups
Select group
Select Join group option
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Invite New Players to Game
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Sometimes
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High
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Complete Sponsor Photo Challenge and Receive
Prize
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Rarely
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Low
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Select photo
challenge created by a sponsor
Agree to
sponsor’s usage and privacy release agreement
Complete photo
challenge
Receive prize from sponsor
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