Mobile Game Personas

Game Enthusiast



Peter McMahon

Peter is 25 years old and lives in Mountainview, CA in a two bedroom apartment with his roommate Chuck Peter moved out from Chicago, IL about a year ago to work for Cisco as software developer. He is happy with his current job and the perks of a company cell phone and kicking DSL line he has constantly connected to the internet.

Peter spent a lot of time researching the south bay area before selecting his apartment and his roommate Chuck. Chuck and Peter hit it off the first time they met. Just like Chuck, Peter is a gadget enthusiast and loves to play online games. Peter has the latest Nokia cell phone with a built in camera as well as a PDA that he uses constantly. He continuously checks out the latest gadgets and reads the magazines about them. He likes to show off his knowledge of the latest gadget to his family, friends and coworkers. He knows every detail and information about every gadget you can imagine. When he first got his phone, he already knew about every feature it provided. As a matter of fact, he is quickly becoming the main source of information about how to use the new company Nokia cell phone he received.

Peter's boss is really impressed with how hard Peter works and the leadership role that Peter has taken with his new group. This all comes naturally to Peter as it is very important for him that his coworkers trust and respect his work. Peter also plays as hard as he works. Since coming to the bay area, Peter has made friends quickly. Chuck and Peter hold gaming parties every month at their apartment. They have setup gaming tournaments including brackets and rankings due to the popularity of their parties.

Peter's new challenge is the new camera phone game that he has been reading about in his gaming magazines. He is really excited to learn about the game and become and expert. Chuck and Peter are now in a race to become the expert of the game.

Goals:

  • being in charge

  • being important in the community

  • being the expert of the game

Task

Frequency

Importance

Details

Download and Install Game

Rarely

High

  • Receive Invitation

  • Click on web link

  • Download Game

  • Accept Privacy Agreement

  • Install the game on their phone

Create Profile

Rarely

High

  • Input Profile Name

  • Establish Password

  • Update Profile Details

View Activities(quests)

Often

High

  • Open Game on phone

  • View Activity List

Choose and Complete Verifying Activity

Often

High

  • Select a Verifying Activity

  • Verify picture completed photo challenge (quest)

  • Submit answer

  • Activity is removed from list

Choose and Complete Ranking Activity

Often

High

  • Select Ranking Activity

  • Rank another players challenge in a defined range

  • Submit answer

  • Activity is removed from list

  • Prove it generated (users may receive this challenge if they meet prove it criteria)

Choose and Complete Photo Challenge Activity

Often

High

  • Select Photo Challenge Activity

  • Take picture of challenge

  • Submit picture

  • Photo Challenge removed from list

Monitor Progress

Often

High

  • Browse reputation and point aggregation

Browse Photos and Profiles

Often

High

  • Browse own and others’ photos by photo challenge or creator or key word search

  • Browse other players profiles

Accept/ Decline Promotion

Sometimes

High

  • Gathered enough points (completed enough photo challenges) to proceed to next level

  • Have suitable reputation to warrant promotion

  • Receive a message to ask if player would like to be promoted

  • Accept or Decline Promotion

Create Photo Challenge

Often

High

  • Select option to create photo challenge (not in activity list)

  • Enter photo challenge name

  • Enter photo challenge description (including hierarchical annotation)

  • Assign or not assign group to complete photo challenge

  • Submit photo challenge

Create Groups and Invite Players to Join a Group

Often

High

  • Select option to create a new group

  • Name new group

  • Select players to invite to group

  • Email is automatically sent to players inviting them to join group

Join Group

Often

High

  • Browse groups

  • Select group

  • Select Join group option

Invite New Players to Game

Sometimes

Low

  • Select Invite option

  • Enter new player name and email (or other information)

  • Submit Invitation

  • Email is sent inviting player to join the sender’s game

Complete Sponsor Photo Challenge and Receive Prize

Often

High

  • Select photo challenge created by a sponsor

  • Agree to sponsor’s usage and privacy release agreement

  • Complete photo challenge

  • Receive prize from sponsor