While everyone else has been talking about 3GSM and Paris Hilton’s security breach unveiling, I’ve been quite busy strategizing, learning business models, and meeting with VCs. Yep, it’s that time for me right now.

It’s left me a bit uninspired to write, as I’ve been doing much more talking then anything else.

At anyrate I thought of posting a summary of 3GSM, but many have already done so. Instead to catch up to the rest of the world, I’ll just post a few links to those of you who have already done a good job of summarizing the new stuff:

Bill Day
The Register
Engadget
MacWorld’s summary of just digital imaging happenings
Phone Scoop on the new hardware
Matt Croydon::Postneo 2.0

So that’s a rather short list, but should cover most things necessary.

And on the topic of mobile security… I default to this report from Reuters on Yahoo! stating there are at least 30 viruses. And the commentary on it from The Mobile Technology Weblog recognizing ingenious carrier conspiracy theory.

But, what about Paris Hilton? Ok, so of course I have not forgotten her. Pop culture showgirl hits headlines with the mobile geeks. I could never pass that up. Talk about disruptive (especially to the mobileBoy work day). Here are a couple theories: 1. T-Mobile Server Hacker 2. Her rather creative password. Regardless, here’s the real dirt… the content! (Just in case you haven’t see it… cover the kids eyes.)

Now that I’ve played link post, hopefully I can get back to sharing more of my thoughts…

I’ll begin with… Will Wright?

Anita

This morning after a long battle for the last week or so of being quite ill, I opened The Feature to read possibly *The Best* article I have read from The Feature! (Yes, I know that’s saying a lot!) If you haven’t yet read Tom Hume’s article on Casual Gaming, you should!

He captures the essence of an important shift from hard core gaming experiences to engaging play experiences perfectly! Allowing players to engage lightly in the experience throughout their daily lives is essential to creating something compelling and addictive to be used on a mobile device. Allowing players light weight games or frameworks that they can think about while on the move, but not have to interact with continually in the virtual world is essential. Giving them tools which allow them to explore and play at their will fits the affordances of the mobile device. And ironically, the experience becomes richer instead of less interactive as we do this. As well, most people with mobile phones are not gamers. These types of experiences that are easy and light weight broaden the target audience and are compelling to totally different user base.

In Tom’s words:

So, what lessons can mobile games companies learn from this? Firstly, that the console games industry doesn’t provide the only model for success in interactive entertainment. There are games out there with far broader appeal and a longer track-record of commercial success.

Secondly, that immersion is the exact opposite of what gamers want when they’re on the move. Games companies should offer quick-fire experiences that can be picked up and put down as and when players want, and maybe keep half an eye on games which can keep players occupied mentally even when they’re not in the process of playing them.

And thirdly, a corollary to this: that games demanding quick bursts of interaction needn’t be shallow. It’s possible to create rich experiences from quick-fire play.

Points two and three are my absolute favorite! Think about experiences that engage users virtually, physically, and socially. With interactions that are quick and light.

Thanks Tom for this article that states so well this essential shift in thought and opportunity!

Anita

Today is another mobile monday meeting. Except this time it’s in the South Bay. I think it’s some kind of joke Russ and Mike are trying to pull on me. Have me present, but make me go all the way to Microsoft’s campus in Mt. View. Uggh. Anyways, yes, I will be presenting some ideas that we have been working on. As well, my advisor from Grad School, Marc Davis, will introduce many concepts which I have learned well over the years about media and how we can leverage metadata to change the way we are thinking about media. I’m excited to be presenting just after Marc!! I think you will see how Erick and my ideas were significantly shaped by what we learned from him!

Hope to see you there!
Anita

We must not forget that cell phones, unlike radios, TVs, video game consoles or most of the other home electronics devices we grew up with, are not content players. They are transceivers. Like the rest of the interactive arsenal, from Internet-enabled computers to digital cameras, they empower their users to act as content creators and distributors.

Yeah, people are getting it!! For any type of media it’s not only about allowing people access to viewing or hearing whatever they want… it’s about empowering them to be able to create their own personalized experience.

I learned this 100 fold through my advisor, Prof. Marc Davis, and Garage Cinema Research:

We are unified by our desire to transform the world of digital media technology and applications by enabling daily media consumers to become daily media producers.

I encourage everyone thinking about these things to read Marc’s work. Or alternatively, come here us both speak next week at Mobile Monday. 🙂

Anita

As a follow up to all things play related… here is a question: “What happens if we no longer ban phones at the movies, but instead encourage them?”

Imagine this: instead of going into a movie theater and turning your phone off, the screen says please make sure your phone is set to maximum volume or vibrate mode. How does this change the experience?

It all of a sudden can easily become a group collaborative movie. Using SMS to create a group “choose-your-own-adventure” movie – directing the path of the narrative (although it is really almost impossible to create branching narratives). Or perhaps your phone rings and you hear the villains voice whisper something in your ear. Or even better perhaps you get a text message and it tells you to do something in the theater that reveals something in the movie or to pass on a bit of information to other audience participants. Or maybe you take a video and the guy next to you takes a video, you both submit them, and you have real time movie making. The movie no longer becomes passive, but instead active… interactive! Perhaps, the experience is now something more like a Rocky Horror Picture Show. Group participation, while still having the visual and audio that the cinema does so well.

SMS voting on TV shows has been taking off quite well. In Finland they even have and SMS station where people can text in their messages and chat via TV. Now imagine a captured audience with these same capabilities. Group cohesion (or tension) built into the experience.

Think about this, then think about any situation where phones aren’t really accepted and think about how we can change that. How can we make the experience change. You are no long just connected now by physical space, but also by a virtual world. How can we make the two interact with one another?

It’s ideas like this that make me love this stuff and make me excited about just how much we can actually do with these things if we really look at what they are providing us with!! So next time you are at the movies, just think what if each person had their own personalized experience or what if we all had a collaborative one. Or in the least – what if I could I order popcorn to my seat?

Anita

Over the last couple of weeks, I have attended some really great talks and seminars on mobile learning tools and play. A week and half ago, I participated in a conference at the Exploratorium, where we discussed Wireless Learning Technologies. So exciting! If you didn’t know, the Exploratorium (the hands-on science and learning museum here in SF) as well as other museums and learning venues are trying to create ways for people to “extend the experience” to their home using mobile devices. So, they want to enable participants to be able to capture their experience within the venue and then revisit, learn more, or just play, when they get home. Cool, Cool, Stuff!!! Of course being that we are currently thinking of ways you can play with your multimedia on your phones, we are extremely excited.

As well, last night I went to hear Katie Salen and Eric Zimmerman, authors of Rules of Play at UC Berkeley, Art, Technology, and Culture Colloquium. All I can say is… RIGHT ON! If you haven’t yet picked up their book, do it! Fantastic stuff!

Things become very interesting when we start to get away from centralized, strategic gaming and begin to think about play as a method of exploration and discovery. (BTW – This was also Flickr’s beginning shtick with GameNeverEnding.)Now realize that we are all enabled all the time with a computer that fits in the palm of our hands. The phone doesn’t only enable us some sort of programming power, but more importantly social connectedness. Think about how many children like to play alone. Then think about how many like to play with friends. Now think about giving each child a device that makes them connected to each other at all times. (Didn’t it used to just be a soup can with a string?) Now also think about giving big kids the same device with the world as their game board.

And as it were, when we get back to the social aspects of games (which coincidently overlaps very nicely with the current push of social software) we learn that the very simplest games are often the most compelling. Simple rules, which allow the communities to discover and create their own rules. It enables participants to be in control of their experiences! (Isn’t that something interaction designers are all struggling for in the first place?)

We know that these devices are changing behavior especially with media. Photos are no longer archival, but now for fun, random, events. It seems like a pretty good fit. But it’s not easy. The simplest design schemes are often the hardest to create. Perhaps, its a good thing that phones still require simple designs. Perhaps it will enable us to think eloquently about what we really want to enable people to do with them.

Im really excited about the prospect of enabling children and adults alike with the ability to explore and learn while still having fun. Everyone, yes even little guys, will eventually have phones of some variety. It’s fun to think about how we can give them small tools which allow them to explore and discover more, while they are going about their everyday business. Or perhaps their everyday business just becomes one big play session.

I guess the bottom line here is: What happens when we allow play and discovery to shape our products? What happens when we give users small tools which they can create meaning with? Is it more user-driven content? Is it social networking sites? Perhaps? Or could it be more? Could it be something that adds value to many of the products that are currently out there or perhaps opens the door for new ones.

Anita

Wish Russ a happy birthday if you see him!

First, thanks to everyone who shared their thoughts on my last post. I really wasn’t sure how it would go over. Thanks for embracing the human side too. I took the long weekend to relax in the snow. Im back now, caught up on my work, and really contemplating this article.

Toshiba’s Mobile Phone Works All Windows PC Functions From Afar… Why? I understand that it would be *cool* to have all your data in your palm with your mobile, but Im really struggling if it makes any sense.

Here is what the article says about the interaction and design issues:

But making a cell phone work like a keyboard and cursor mouse, and scrutinizing images for computer screens on a tiny display can be quite a challenge. You need to do a lot of button-punching and scrolling…

Mitsunobu Aoyama, a Toshiba official in charge of developing Ubiquitous Viewer, said clearer mobile phone displays and the proliferation of third-generation, or 3G, mobile services in Japan are helping make the software a smart option.

So that’s it, clearer displays and 3G networks, that’s going to solve all the problems? At least The Feature recognizes bigger problems in their review:

There are some obvious challenges. Mobile phones and desktop machines have extremely different form factors. While Toshiba tries to compensate for this by creating a virtual keyboard and mouse to work with the desktop access, it’s clearly not optimal. Advancement’s like F-Origin’s ability to tilt and scroll using a mobile phone could also make the screen size question less of a challenge — but still something of a limiting factor.

There are, however, much bigger questions about this offering. The whole idea is based on the belief that the desktop is still the center of a user’s world, and that access to that desktop machine is going to be the most important thing. While that is true in some cases, it’s rapidly changing for many users. More and more content, applications and services are all on servers, rather than back at a desktop machine somewhere. Furthermore, if you are going to access content and applications via mobile phone, wouldn’t it make sense not to simply recreate the desktop, but to better optimize for the entire mobile environment?

…It shouldn’t matter if the content is on a server, a desktop, a portable hard drive or a mobile device. The offering should fit what the user wants right then, and simply assuming that the desktop interface is king is the wrong way to go about things. It’s solving a problem from the past, and not keeping up with the ways in which people are accessing data, applications and services today and in the future.

Yay, other people are finally starting to get it, too! But, I’m still trying to think of situations where this would actually be useful and how it could work. The access model I understand. The use case they point out as being able to send files via email. Ok, I buy it. Streaming music, I get that one too. But that is still just pulling the files down. I’m trying to think of something where it would make sense to want to interact with your files. Something were when I have 5 minutes, I could actually do something useful. Maybe I can send a text with the name of the file and have it return it to me in a readable form already. Or perhaps when my colleague has finished the ppt., I get alerted and am able to view it and edit it immediately. I’m looking for something that isn’t just browsing for a file and downloading it. These types of ideas, however, fail to put the desktop at the center, they have a server at the center… and more importantly they have have a network (of people too) in the center. Maybe my colleagues file is stored on his computer, the server, and my phone. How do all of those to talk? How do they all update at the same time? How do I get notified when his copy on his desktop is altered?

So maybe if we can stop thinking of the phone as a “remote desktop” or a “remote control” into our other devices and actually think about interacting with the files, using the network power and collaborative nature of the device to drive the design, then maybe it does make sense to have access to all my files. But, if it’s just me being able to attach the files to my email… you can take it, I probably won’t wait for my files to download, Ill just plug in my flash drive to my phone and attach them that way.

Anita

This morning when I got up, I decided that because this blog is about my thoughts, my perspective, and my opinions, that I can’t exclude all that I am learning about starting a company and some bits about general life learnings (which also shape my perspective). So, I’ve decided to share some of the things that I’ve had on my mind a really learned in the last few months.

This post applies to both entrepreneurship that I’ve seen thus far, as well as mobile design (as I eluded to in a previous post). But, as with most important things in life, I didn’t learn it from a book, but instead from engaging with a couple life-touching individuals.

The last few months of my life have changed outrageously. They have gone from 6:30 am scheduled alarms, 2 hours of commuting, marathon training schedules, to not ever needing to leave my apartment for days on end. I’ve been thinking a lot about how much this change has changed everything about my life. And in the last couple days, I’ve had the chance to feel it, as well as consciously really *get it*, I think.

The rules don’t apply any more!!! Whatever you thought they were: a 6:30 am wake-up, jog, and tea; clearly marked exits; or business meeting thank you letters. They don’t apply!!!

As an entrepreneur and creator, I make the rules now. All the rules. But, more than that, there are NO RULES. There is only your sensibility and more importantly your gut. And unless you have done this all before, you are bound to make mistakes and put yourself in situations you have never been before. You are vulnerable. You never know if they will love you or hate you. Will they call for a follow-up meeting or will then slam the door when you leave? It takes self trust. It takes self understanding. It takes self discovery. And it takes, not falling back on the old rules in times of stress, but instead at that very moment not fearing creating a new rule.

There is no bedtime. There is no routine. There is only your own style.

And there is little need to worry about knowing what to create because in the end what will happen and what you will create, you will never have thought of to begin with anyways. You will just do it.

And after you make something or meet with someone, whether it works or not, whether they like you or not… you’ll have learned something. So meet with them. Try it. Go and do it. And then, embrace that new thing that is sparked inside your head from that meeting or design and run with it. Allow yourself to explore those doors that open inside your head. Be courageous.

And if you do happen to meet with folks, be ever greatful. Remember to tell them:
Thanks for opening the door. Thanks for listening.

Anita

(Perhaps this was really intended for all of you who have listened to me lately in any capacity…)