portfolio >
garage cinema
ea sports™
the incrementum group
> portals
> client sites
freelance

client sites

University of California BioText Group
Responsibilities:
Visual Design
Logo Design
Development

Challenge:
BioText at UC Berkeley, is a research group dedicated to improving medical search databases applications, by using advanced algorithms in natural language processing. My role was to create an online presence and logo to brand this group.

Process:
Brainstorming sessions were held with all members in the group to generate ideas about how to convey computer science's role in biology in a way that reflected the groups' intentions. Many low-fi mock-up implementations were initially made which were discussed at group meetings. After many levels of iteration, a final hi-fi version was completed.

Solution:
The solution includes a logo containing the university seal, to imply sophistication and academic prestige. The group logo was created to convey the medical and scientific nature of this site, as the rest of the site design reflects biology, computer science, and language -- the three main components of this group. The coloring and layout give a sophisticated and natural feeling.
Cacciatore Harper Residential Properties
Responsibilities:
Development

Challenge:
An outside graphic designer initially performed the visual design and information flow. My responsibility was therefore to code and develop the site, per the primary persona details, for fast download times at home. This was a heavy consideration because of the large amount of photographic content.

Solution:
Using DHTML and JavaScripting functions, a "dynamic slide show" was created which would only be revealed once a property was selected for further investigation. The slide show allowed thumbnail images to quickly be viewed as larger images in an adjacently positioned window. This method worked well considering the only latency was performed at the initial download times per page and was small since a limited number of photos were placed on each page. To allow for meeting the specs of the primary persona, the site also works with older versions of Netscape and IE.
Jilly's Cafe
Responsibilities:
Information Architecture
Visual Design
Development

Challenge:
A timeless look and feel was established for this well-known french restaurant by combining unique design with original photography. Jilly's Cafe has an established clientele who have dined there for years. The challenge, was to bring them into the digital 21st century while capturing both the delectable food quality and the timeless nature of this "north shore treasure".

Process:
An initial architecture was decided upon, based on the client's business needs and user persona development. A production staff brainstorming meeting was then held with the client to generate ideas for a look and feel strategy for the site. While the initial design prototype was performed, the photographer captured Jilly's essence on film. Our work was brought together and incorporated into initial prototype designs. Iterations were made which resulted in production of a minimum color strategy highlighting a refined simplicity and elegance.

Solution:
Using DHTML, CSS, and JavaScript functions, I coded the site to work with older Netscape browsers and allow for easy home access for Jilly's non-tech savvy primary persona.
home | resume | portfolio | coursework | contact