We must not forget that cell phones, unlike radios, TVs, video game consoles or most of the other home electronics devices we grew up with, are not content players. They are transceivers. Like the rest of the interactive arsenal, from Internet-enabled computers to digital cameras, they empower their users to act as content creators and distributors.

Yeah, people are getting it!! For any type of media it’s not only about allowing people access to viewing or hearing whatever they want… it’s about empowering them to be able to create their own personalized experience.

I learned this 100 fold through my advisor, Prof. Marc Davis, and Garage Cinema Research:

We are unified by our desire to transform the world of digital media technology and applications by enabling daily media consumers to become daily media producers.

I encourage everyone thinking about these things to read Marc’s work. Or alternatively, come here us both speak next week at Mobile Monday. 🙂

Anita