Video by: Twinity Team

Metaversum Inc : Download Agile Specifications
Product Design Consultant; Social Integration and Adoption

Twinity is a new 3D world by Metaversum which models real cities and real places. It allows players to connect through virtual parties, events, shopping, home-creating, and just hanging out. It has virtual tours and museams, for example, you can learn about the history of the Berlin wall, through visiting the wall exhibition which spans Berlin history from 1989 to 2009. The game experience is in the form of a downloadable PC game client which ties into a web-based infrastructure.  As you are traversing the Berlin wall overtime, you can also take a pause to read the Wikipedia article about it, view time-based photos, or see videos.  Thus far, it has launched in 5 cities worldwide:  Berlin, Singapore, London, Miami, and New York.

As a Product Design Consultant, I aided their initiative to create more social awareness and integration. I helped to integrate Facebook into their game platform and website.  Along the way, we also tackled some other large usability issues with sufacing discovery of a few hidden features.  I delivered light wireframes and agile user stories to aide the development team in implementing the designs.  I worked directly with the CMO and Head of Product to help them create more social connectivity and ease user engagement within the platform and site.

Twinity brings an interesting aspect to online worlds.  In a time when most folks are looking at the real world, through mobile devices, and thinking about how to add the virtual on top of it, they have done just the opposite.  They question just how far from reality do virtual worlds really lie?!  As a receiver of many awards, Twinity, was recognized throughout Europe as an innovation leader.  Through working with them, my own eyes were opened to a new perspective on thinking about how to connect the real with the virtual.