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UX Director for new start-up. Fig – a social mobile wellness app, incorporates playful mechanics to encourage users to engage in small daily healthy habits. I hired the initial engineering team, worked with branding agencies to create new corp identity, and did the initial ux and design strategy. Launched Fall 2012 – iOS & Android.

Fig
UX Director
iOS & Android

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I managed a small client side dev and design team, working with Deutsches Telekom R & D and Universite d’Arts Berlin, to create a new product which allows people to handle the problem of phone calls interrupting their daily lives – gracefully. Launched on iOS. It received a TED Global talk in 2010.

Deutsches Telekom :
Gender Inspired Technology
Service Design Lead
iOS

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Managed a small team of visual designers and flash/ front-end devs to make Eco Drive – a Tamagotchi inspired friend who lives in your car’s dash and helps ensure safe and economical driving. Worked with Volkswagon’s “App my Car” API. Used to showcase API. Initially available in the app store of VW Passats.

Volkswagon R & D – Eco Drive
Service Design Lead
In-Vehicle & Flash

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UX Design Lead for social location developer API, aka – I designed the OVI Platform building blocks to make Nokia apps. I was then the Product Manager for Nokia Social Location (now Nokia Here) “Collections” – playlists for locations and places. Managed Nokia relationship from Fjord-agency side. Tech : WebOS (now Windows Mobile) and Symbian.

Nokia Social Location Services
UX Designer & Product Manager
WebOS
Bought by Audi, BMW, Mercedes

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Tiny pictures was an early mobile social image sharing service. I did some work with them helping to define and design their early Mobile Web experience. It was acquired by ShutterFly in 2009.

Tiny Pictures
UX Designer
Mobile Web
Bought by Shutterfly Mobile

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Lead UX Designer for Garage Cinema Research. Research on image sharing with first smart phones & multi-media devices – specifically, looking at how to add meaningful metadata to images from the heuristic patterns of a social network. Papers and prototypes. Caterpillar Mobile spun off.

UCB Research – Mobile Media Metadata
UX Design Lead
Symbian
(2002-2004)
Yahoo! Berkeley Labs Spun-Off

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As a web developer at Electronic Arts I worked on titles SSX3 and Madden2004. As well, I worked on the IA for the first version of EA’s console multi-player gaming experience to connect players live. Some of the development work I did you can see here : http://anitawilhelm.com/background/ea.html.

Electronic Arts
Development Internship
(2003)